Platform as a Service is the new practice of licensing a software platform itself, rather than just renting access to it (usually on a per-seat basis). This opens up a ton of new opportunities to unlock significant cost savings, and meet turbulent market changes with growth.
Unlike with traditional Software as a Service applications, PaaS platforms run in your own Virtual Private Cloud, on a host of your choosing. You can usually even run them on-premises. This gives you ownership over your own data and cloud infrastructure. Updates are delivered over the air from the software provider. All you have to support is the IT infrastructure.
Since the entire platform runs in your infrastructure, customer data never leaves your control. This prevents 3rd party data mining of your customers, and reduces incentives for hackers, by forcing them to target individual companies, rather than large centralized targets like Microsoft 365 or Salesforce.
You can export your business’s success to your competitors in the form of a PaaS application, both creating new revenue streams and becoming a part of your competitors’ bottom line. If you want to set your company up as the gold standard in your industry, PaaS isn’t a bad choice.
Privacy laws are expected to get more strict across the globe over the next decade. In Europe, small businesses are already required to keep track of their customer’s data, and disclose how they use it. PaaS can help ensure customer data never leaves your control, and gives you the ability to audit every level of your platform, ensuring compliance.
Most traditional Software as a Service applications use the same infrastructure to serve all of their clients. PaaS applications allow companies to manage their own infrastructure. If Salesforce is down, you simply have to wait for it to come back online. With your own PaaS, you have full control of your IT operations, giving you the ability to reduce down time.
All of these benefits result in new business models with lower overhead and greater flexibility and adaptability than most industry leading one-size-fits-all market leaders. Centralized software models are more susceptible to hacking attempts, denial of service attacks, and system crashes. The technology now exists for cost-effectively replicating software across environments, allowing even small to medium enterprises to create PaaS solutions.
At Emmert Technology, we help clients build their own platforms for productivity, either for their own businesses, or to white label for B2B customers. In some cases, we’re able to prototype a Platform as a Service for the price of a car—be it a used Kia or a Mercedes S-Class. If you want to find out how PaaS can specifically benefit your organization, don’t hesitate to contact us for a free consultation.